The Ultimate Guide to Custom Jewelry: A Deep Dive into the Process, From Design to Finish (Featuring Handcrafted Vintage Earrings & Lost-Wax Casting)
Jewelry Customization Process Illustrated
When it comes to buying customization jewelry, many people face similar frustrations:
- I can’t seem to find anything that truly fits my taste, personality, style, or profession.
- The jewelry in both online and brick-and-mortar stores often looks the same, and after a while, it all becomes so repetitive that I don’t want to buy anything.
- For the same price, a friend’s or colleague’s jewelry looks so much more striking, unique, and beautiful than mine.
- I’ve heard of custom jewelry, but is it too expensive? Is the process confusing or unreliable?
These are exactly the questions that Peony Jewels aims to answer. To explain the world of custom jewelry to a wider audience, Peony Jewels decided to break down the entire process, step-by-step.
Jewelry customization is the process of a designer creating a unique piece of jewelry after deeply understanding the client’s needs and combining them with their own artistic vision. A jewelry designer not only sketches the initial concept but also must balance the client’s budget, the design, the craftsmanship, and the cost. It’s often a process of making tough choices and thoughtful compromises.
Jewelry Customization Step 1: Communication
After the initial consultation, the designer provides the client with a few simple sketches to explore different directions. Once the client selects a direction or provides feedback, the designer refines and adjusts the chosen concept.

Jewelry Customization Step 2: Design
With the direction set, the designer considers various setting techniques, as well as the color and cut of any accent stones. They then create a detailed, 1:1 scale watercolor painting based on the sketch. This final design not only shows the shape and structure but also presents the specific setting techniques and details, providing a clear guide for the model maker.

Jewelry Customization Step 3: Model Making
There are two common methods for creating a jewelry model:
3D Computer-Aided Design (CAD)

- The main stone is scanned to get precise measurements.
- The modeler uses 3D software (such as JewelCAD) to create a digital model based on the design.
- The finished 3D model is sent to a 3D wax printer, which produces a wax model.


While computer-aided modeling can produce highly precise wax models and is very efficient, high-end custom jewelry often still relies on hand-carved wax models. For designs featuring complex human figures, animals, or plants, hand-carving has an irreplaceable advantage. As they say, handmade items have a soul.

Hand-carving a wax model is a meticulous and patient process that requires strong artistic skill. Artisans must carefully carve the stone settings into the wax model based on the design.
Because of the high level of craftsmanship involved, the cost for hand-carved models is typically higher than for CAD models, especially for unique pieces like handcrafted vintage earrings.


Jewelry Customization Step 4: Casting
Artisans transform the wax model, whether created by 3D printing or hand-carving, into a precious metal casting using the lost-wax casting method.
Lost-Wax Casting: An Ancient Art Reborn to Create the Beauty of Vintage Earrings
- Lost-wax casting: This technique originated in ancient China during the Shang dynasty. Artisans make a wax model and cover it with a heat-resistant material to create a mold. When heated, the wax melts and drains away, leaving an empty cavity. They then pour molten metal into the cavity to form the final object. The bronze zun and pan from the Marquis Yi of Zeng tomb, dating back to the 5th century BC, are the earliest known lost-wax castings in China.

For small jewelry pieces, artisans use a technique called “wax tree” casting to cast multiple models at once.


- Creating a Wax Tree: Artisans carefully weld the individual wax models onto a central wax rod in layers, forming a shape that resembles a tree. They position the models to be as numerous as possible without touching each other.
- Pouring Plaster: Artisans place the wax tree in a stainless steel flask and pour in a plaster mixture. They leave it to sit for 6-12 hours until the plaster solidifies.
- Baking the Plaster:Artisans bake the plaster mold to melt and remove the wax, dry the mold, and maintain its temperature for casting.
- Pouring Molten Gold: Artisans pour the prepared molten gold into the mold’s inlet once the plaster mold is ready.
- Quenching and Cleaning: After casting, artisans briefly cool the hot mold before plunging it into cold water. The rapid temperature change causes the plaster to crack, making it easier to remove. They then clean the jewelry pieces to remove any remaining plaster.
- Removing the Castings: Artisans clip the finished metal castings off the central “tree.”



Step 5: Finishing
Skilled artisans meticulously finish the pieces by hand, using special tools to push and smooth the surface, correct any defects, and begin polishing the casting.

Step 6: Stone Sorting
Artisans hand-sort gemstones based on the jewelry design, finding perfect matches in color, cut, and size to prepare them for the setting stage.

Step 7: Stone Setting
A master setter carefully mounts each diamond and gemstone by hand. This is a highly skilled process that is often performed under a high-magnification microscope.

Step 8: Polishing & Plating
After the stones are set, the metal surface and intricate details are further polished. Some pieces may also undergo a plating process to achieve the desired surface finish.

Step 9: Cleaning

Step 10: Quality Control
The finished piece undergoes a final inspection of its appearance, structure, and surface. If it doesn’t meet the standards, it is sent back to an earlier stage for rework.

Peony Jewels says:
Choosing custom jewelry allows you to own a piece that carries your unique ideas and inspiration, creating a truly one-of-a-kind design. Being involved in the entire process, from selecting the stones and designing the shape to crafting the model, brings a satisfaction that buying a mass-produced piece can’t match. (Of course, this is not for those who dislike being hands-on.)
Custom jewelry is a way to elevate your personal style.
Beware of companies that call themselves “custom” but simply copy well-known brands. To be honest, that isn’t customization—it’s counterfeiting. This kind of behavior pollutes the term “custom jewelry” and harms the industry, much like a scammer selling a fake jade pendant for a few hundred dollars.
Jewelry is not and has never been an industry where the price equals the cost. It is also not something you buy simply because it’s cheap. The true essence of jewelry is preciousness and beauty.
So even if the market is full of mixed goods, there will always be a group of dedicated artisans who pour their soul into creating unique beauty, just for you.
Now that you have a clear picture of the custom jewelry process, do you also long for a piece that truly reflects your unique taste and tells a story? On our handcrafted vintage earrings page, you’ll discover countless ideas and designs—there’s one waiting to captivate your heart and become a reality.